7 Marketing Trends to Help you DOMINATE Social Media in 2017 –  #7Ways
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7 Marketing Trends to Help you DOMINATE Social Media in 2017 – #7Ways


(loud wind blowing) – What’s up Believe Nation. Today I’m going to share
with you my seven strategies to help you dominate social media in 2017. – [Robotic Narrator] Nine, eight. (energetic music) – So I recently got
asked to do an interview about my thoughts on where
social media is going in 2017 because I was featured in
Forbes Magazine as one of their Top 40 social marketing talents. And so I shared my thoughts
and then thought to myself, I should share with you
guys so you can dominate your social media in 2017 too. So here are my seven ways. (energetic music) Number one is small
business will eat brands. From all the brands that I’ve seen, they really suck at social. The content sucks. There’s a lot of production quality in it. It looks fantastic but
they miss the authenticity, and they miss the storytelling, and they miss the heart
and this is your chance. Guys, everybody’s on social. It’s such an amazing way to drive traffic, to drive attention, to drive
customers to your business. It’ll, increasingly, in 2017 be one of the primary drivers for any entrepreneur in your company and it’s your chance to stand out. For entrepreneurs, this has
always been, like your story, your authenticity has always
been the way to stand out. If you have a website that
looks super corporate and boring because you’re trying to
compete with the big guys you’re always going to lose. Because if you look the
same as one of the big guys, the only reason why I’m
going to go with you is because of price and that’s not the game you want to be in. You should be able to charge
a premium for what you do because I can connect with
you on a personal level. I love your story, I love your passion, I love your commitment. I feel like I’m going
to get better service with somebody who actually cares than going to the big company. And because authenticity and storytelling is how small companies win, now you have the platform, people to go out and
win at a bigger scale. Now it’s not just relying on
people to visit your website or meet you at a trade show. You can do it through content,
through YouTube videos, through your Twitter, through
Snapchat, through Instagram. All these different platforms
give you the ability like never before to
reach an audience with your authentic story and passion in a way that brands can’t. The brands are boring. Use that to your advantage
to win and eat them. (energetic music) Number two is video’s going to dominate. Video is going to become more and more and more and more important. And it’s not just
YouTube, we have Snapchat, we have Instagram stories, we have Twitter getting into video. Everybody is getting into video. The formats that we did
for different lengths doesn’t matter but video
is going to be more and more and more and
more and more important. Everybody has a device now
to really record video. And high quality video, and
so being able to practice your storytelling in front of a camera, to share your expertise, to
show off why you love doing what you’re doing so much, to
be positioned as the expert in your industry, is going to
become so much more important and I really encourage you
guys to start practicing your video storytelling. Again, this is an easy way to stand out, because you interview
somebody at a big brand, at a corporation, their videos are so bad. There’s no connection. They don’t know what it’s
like actually dealing with a customer, where you do. You feel the customers every single day. Where some manager at
some big company doesn’t. And so video is an amazing
opportunity for you to stand out. The people who are going
to win are either the ones who have great storytelling, right, can be authentic, can answer questions, can connect their passion
through the camera. And also the ones who might be more gear heads who
can focus on the 360 video, who can focus on the 4k and 8k, right? Have something different. You don’t need to be at the high end. This is enough. Your phone is enough. If you’re passionate and you’re an expert, sharing that content is enough to make me feel that connection to you and make me want to buy from you. The other thing in video that we’re going to see more of is live. Everybody’s pushing live. People want to see behind the scenes which is a big advantage for entrepreneurs because when it’s live, people don’t expect
the production quality. If somebody’s just snapping some videos or doing Facebook Live, they expect it to be from a phone. You don’t need to have a camera crew. You don’t need to have the lights set up and expensive gear and
five people around you holding different microphone. You don’t need any of that. The costs have come down to zero. The costs have come down to this, right. You have it. You have the same ability
as every big brand to win in live video and
it’s only going to be more and more and more and
more and more and more and more and more and
more and more important so start doing it ASAP. (energetic music) Number three is mobile first will win. You have to be paying attention to mobile. Look at your website. Look at where people are coming from. Look at the past five years. No matter what industry
you’re going to be in, you’ll see that mobile
has taken up a greater, greater, greater chunk of your visitors. And in the next 12 to 24 months it may be almost all of your business. And so it depends on your industry. For some companies, already
the number one traffic source. For some it’s 30% or 40%
but it’s getting there. And so if you’re thinking
about your next website or your next social media post that you’re going to be putting up, you have to be thinking mobile first. I’m in a process of redoing my
website for both businesses. You should be looking at yours. Don’t just assume that
people are going to be using a desktop forever
and optimize around that. Or a laptop. It has to be mobile. The companies that are going mobile first are going to win, it’s only
going to get more important. Start now, don’t lose out, don’t be here in 18 months and wondering why your business tanked where, when I go to your
website on a mobile phone and it looks like crap and I can’t find your information, right. You need to plan for mobile first. (energetic music) Number four is advertising
costs are going to rise. They’ll keep rising. It’s still actually a great deal if you look at Facebook ads. If you want to target Facebook ads, it’s still an amazing deal compared to any other platform,
but the bigger brands are starting to pay attention. The big brands are always behind. It’s just the nature of the beast. They’re still spending money
on TV and radio and billboard. They’re still spending
money but it’s shifting. It’s now shifting. They realize how far behind they are and it’s starting to shift and so the opportunity
window is closing down. Advertising costs are going
to go up as big brands start shifting their
budgets from TV into online. But there’s still an opportunity now. There’s still a window within
the next 12 to 24 months to be able to capitalize and I’d be looking to Facebook first. If you can specify a target audience, you know these are the people
that you need to target. You know we do it for CharlieDan’s Salsa. We look at people who
are between 25 years old and 35 years old, is our sweet spot and we run targeted
campaigns against them. Men like this, women like this, within a geographic area. So whatever your business is, if you can target, if you
know what your target audience look like, I would
still be on Facebook ads as the number one
advertising platform for you but costs are going to go up so you have to be smarter
about how you do it. (energetic music) Number five is influencer
marketing is going to explode. It’s going to happen. You have to realize that the
people with the voice now, the people with the audience,
is not just the big networks. It’s not just put an ad on some TV show and hopin’ that things
are going to take off. Especially YouTube and Instagram, people with large followings and building up Snapchat now too. People with large followings, getting them to endorse
or use your product. It’s not just about
hoping that Kim Kardashian wears your shoes and you take off. You can get insane results
from other influencers and those prices are going
to rise as well, right. Now it’s massively underpriced
to work with influencers to get their buy-in because
there is not as much demand. If you think about
advertising costs coming up, the next wave is going to
be influencer marketing. And so that’s an opportunity
while the big brands are slow and sluggish and behind. It’s an opportunity for
entrepreneurs to identify who are the 10 influencers
that my audience cares about and how do I get them to
work with my business, talk about my product
or service, be a user, while the costs are still really cheap. The other thing to think
about for influencer marketing is you have to let them
control the message. This is something I think
entrepreneurs are better at than big brands. A lot of brands say you have to do this, you have to mention these five points about how great our product is. You need to understand you’re
dealing with creative people. They know their audience
better than you do. They know what works better than you do. And so you have to be willing to give up some creative control to somebody who really knows their audience to let that campaign win. And so I’d be focusing more on influencers and give them creative control
to do what they want to do to help pump your product or service. (energetic music) Number six is content is going to grow. The amount of content is
just going to explode. It already is. How many times are you
going to conferences now and you see people holding
up cell phones, recording? How many people are recording
parts of their daily life and snapping pictures? It’s growing like crazy. The supply is out of control and it’s only going to continue to explode in 2017 and so you need to
find a way to stand out. Any time there’s a ton of quantity, then it’s the quality that will stand out. You have to find your angle. You got to find your niche. You got to find the thing
that you do that’s different. And so the way for
entrepreneurs to stand out is one, you need to create content. Like once a week is going
to become not enough. Once a week right now is kind of good. Once a week is not going to be enough. You’re going to have to
move to daily content. You need to find something
everyday to talk about in your business. And so some ideas, you
can share the stories of the people working with you or the stories of your customers. The stories of why you
started this business and what gets you all excited. You can share your expertise. It can be your thoughts on the industry and where it’s going. It could be questions that
people come in and ask you. It could be from your audience and saying, “Hey you can make a video about this.” It could be what your
customers are coming in and asking you everyday in your company. Turn those into video or
written content for your channels to start to stand out. It could also be the
sawdust of your company. Right, sawdust used to
be seen as a byproduct that you would throw away. Right, this is garbage,
nobody would ever use this and then company would realize, hey you can turn sawdust
into products, right. So think about the stuff
that you do day-to-day in your business that you never record, that you never share, that you never put out and make it public. You could. That behind the scenes,
authentic stuff is, is where entrepreneurs can win because the brands never want to do that. The brands are always so concerned about how it looks and how people
are going to judge them and is it going to pass through legal. Is it going to pass
through all of our PR team right, and then nothing
ends up getting produced except the overly produced stuff that people don’t resonate with. It’s your chance as an entrepreneur. Show me behind the scenes. Show me how you make your pizza. Show me what you’re doing to create that website and you’re
grinding out the code. Show me your day-to-day life. Show me that behind the scene stuff. Make it authentic. Make it daily. So you can do a vlog. You can do a Q&A. You can do storytelling. Has to be regular,
consistent, daily content that’s quality, if you
want to start standing out. (energetic music) And number seven is that the
data nerds are going to reign. It’s really important
to have both the passion and excitement and fire that
the entrepreneur founder can bring but you have to
look at the analytics as well. The people who were so focused on SEO and driving website traffic
and conversion optimization, you know all of that data geek stuff, you’re going to have to bring to your social channels as well. Understanding how to hack
the YouTube algorithm. Understanding how to place Facebook ads and have it generate a
return on investment. Whether that’s you, if that’s you and you love the science and you love the data
and you love diving in and figuring out what works best and hacking it and making it better and going to conferences and researching and watching videos and paying attention to get better constantly because it’s, once you figure out how to hack YouTube, it’s going to change in three months. So you got to stay on top of it. It’s a constant battle to
stay on top of the algorithm just like it was in SEO. And so you need to either be that person or you need that person on your team and say you know what, I
don’t care about that stuff I want to focus on creating
the content and being the CEO and being the leader. You need to bring that person
on board who has the passion, who loves keeping up with it or you’re going to, you going to lose because the entrepreneurs,
the one who’s are going to win are the ones who get it or bring somebody on to help them with it. You need to understand the analytics and if you’re that data nerd, if you love staying on top of things and tweaking and hacking, that’s going to be a
massive opportunity for you this year and going forward. So that’s what I got. Those are my seven ways
that you can dominate social media in 2017. I’d love to know what do you think? What was your favorite one? What are you going to apply immediately into your business? What did you learn the most from? Did I miss something? Is there an eight, nine, 10 that you want to add to the list? Leave it down at the comments. I’m going to join in the discussion. I also want to give a
quick shout to Jay Wong from the Innerchangemaker.com. Jay, thank you so much for
picking up 10 copies of my book and making that awesome YouTube
video review of it as well. I really, really, really appreciate it. – So Evan is coming out
with a new book called “The One Word” or “Your One Word”. And it’s the idea of
that, if we pick one word that is what our whole branding is about, it’s what our whole story
is going to be about. – So thank you guys again for watching. I believe in you. I hope you continue to believe in yourself and whatever your one word is. Much love. I’ll see you soon. (loud wind blowing)

100 thoughts on “7 Marketing Trends to Help you DOMINATE Social Media in 2017 – #7Ways

  1. Im trying to help a family member with their social media front to get more customer to their great restaurant. I would appreciate any tips or advice on how to attract more traffic. Keep up the good work.

  2. This was Awesome. I get so lost into the production quality of the videos for my business and making the website scream corporate that I lost sight of
    Why people wanted to work with me in the first place. Thanks for the refresher!

  3. Personally for me #5 was something i hadn't taken into consideration as an important group of people that can help brand grow and reach audience. And i bet they might be more approachable for small brands rather than big name celebrities. Thank you for sharing!

  4. Great Video Evan loved the part when you said, one doesn't need crew camera lights, huge cost production. It comes down to a mobile phone. Great video!!

  5. Great video! As a stylist who is new to YouTube this helped me find what my next steps should be. Especially like #6. Thanks again!

    TheFashionChase

  6. This will definitely be helpful in my role at our organization and is also why I tweeted your video out! Thanks for sharing your passion thru this video πŸ™‚ have a great day !

  7. This video is awesome. Social media marketing can be really difficult to figure out and these strategies break it down to make it manageable!

    I hope you don't mind me plugging this, but I recently did a podcast episode on DIY social media marketing, and I thought you and your audience might be interested or find some additional information on it. Check it out here: http://trafficandleadspodcast.com/diy-social-media-marketing

  8. Evan, great vid. kickstarting my career just out of university in business development, and all these tips are a real boost/motivation. Thanks.

  9. Awesome video, working on my content first. I just did a short intro video.

    Any recommendations on social media management apps? To post in one click to all platforms and schedule it ahead. Thanks so much!

  10. Influencer Marketing is what I'm doing now. The Bungee Apparel brand will be working with a YouTuber name Virggie of the V's Kickz channel. After that, I'm going to start vlogging the "saw dust" of my daily learning.

  11. Thanks for that Evan, I'm late coming to this side of the game but it is no longer lost on me. Since leaving behind a "secure" job to concentrate on the hustle I have started to produce content with vlogs so all this is so, so interesting to me… Now! lol x

  12. Much appreciated Ev!! Always great content my brother! Taking this and applying immediately! πŸ‘πŸ½πŸ’ͺπŸ½πŸ€“πŸ’»

  13. I think that entrepreneurs are afraid give out too much info because it can help competitors so there has to be balance and that is hard especially for struggling small businesses trying to do everything in running their business. And a tight budget. Any tips about all this?

  14. I love what you said about data nerds will rain analytics and sharing them is very important. I also resonate with the whole posting behind-the-scenes stuff that big companies don't want to do. Thanks brother! πŸ‘ŒβœŒ

  15. I belive that audio will surpass viode content just becasue alot of people dont have "the time" just to sit and watch. They like to listen and do their chores, driving or playing audio while working.

  16. Great video Evan. I like how you said to optimize for mobile viewing. That is something I'm trying to do for both my YouTube channel and blog.
    this is our tumblr channel and we learning how to promote it
    ilovetogive.tumblr.com

  17. Thank you for taking the time to make this video! There are few artist that excel in social media, so I constantly am creating my own path and learning from other industries. Your tips will definitely help me moving forward in 2018, I had never even considered the idea of β€œinfluencer marketing” and will make that the next big topic of research. A big thank you!

  18. just discovered this channel whilst doing research and planning out starting my own ecommerce business when i realized this was filmed in the building i work at … possibly a sign? lol, great content!

  19. Thank you Evan Carmichael!
    I know the work that is required – and I know that
    it is totally 'do-able' with some learning, and learning!
    And then doing and doing!
    Thanks!
    ~~~Nancy
    https://youtu.be/2-UvpR6rS48

  20. Influencer marketing can help you alot in social media marketing. I know alot of people who use it in boosting their business online, and i heard it's pretty effective if you utilize a reliable platform for it. One of which i know is phlanx

  21. Hello Evan, great knowledge.. thanks a lot for sharing this video. Also I would like to suggest some information which I came across http://www.creativebrain.co.in/whats-in-store-for-social-media-players-in-2018/ ..

  22. When I watch this video I realized that is a lot more to learn, re-learn and continue to learn. Constant battle moving forward. Positively speaking. πŸ™‚

  23. A strategy that worked for me that might not be trending is influencer marketing. I've been getting really great results from it on my website where i promote my business. The return conversion for me with phlanx as my platform is very rewarding and worth all the effort i put into

  24. "Great things are not accomplished by those who yield to trends, fads, and popular opinion." (Charles Kuralt)

  25. There's so many opportunities. The challenge I have at times, is prioritizing the strategies and the to do list each day. For me, one of the main things going forward is utilizing various social media platforms for advertising and not just relying on one. Thanks Evan.

  26. Great information. I'm an old guy with online Driver Ed courses. I need to stand out so the information you provided is very concrete. Thank you.

  27. Evan, You are always putting out content that helps motivate me as I try to motivate others. I am trying to take note of what works but at the same time trying to be my unique self. Its a struggle especially with the idea that I am an over-thinker which I'm sure you can tell from my comments on your vids LOL.​ Much Love #BE #BeliveNation

  28. I'm applying all of these techniques as a hiphop artist in Sweden. And there is not much competition in the marketing front.

    So with enough time I think this kind of advice will pay off.

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