4 QUESTIONS TO ASK | Does My Business Need A Facebook Messenger Bot?
Articles Blog

4 QUESTIONS TO ASK | Does My Business Need A Facebook Messenger Bot?


“Should my business be using Facebook
Messenger marketing?” That is one of the most common questions I get when I are
attend conferences or after workshops. People come up to me and ask me, Chrys
do I need to invest in a Facebook Messenger chat bot? Is Facebook Messenger
marketing right for my business? And I understand. This is a new marketing
channel. You guys might not be sure if this is a right marketing channel for
you. And so here are a couple of questions you should be asking yourself
and if you identify your business as having one of these problems, then you
definitely want to address it using Facebook Messenger marketing. Hey guys
this is Chrys here from Chrys Media. If you haven’t already subscribed to the
channel, don’t forget to do so. And if you like today’s video, don’t forget to hit
the like button as well. Now don’t forget if you want to learn
more about Facebook Messenger marketing, I’ve got a free masterclass where I
share a little bit more about this marketing channel, and I’m gonna leave
the link in a description below. Now, the first question you should ask yourself is:
Are you struggling with a low conversion rate? So you’re getting people into your
funnel from different traffic sources. Are you having trouble with converting
some of these traffic? Are you facing a low conversion rate
problem? Now if you are facing a low conversion rate problem and you’ve tried
different ways to optimize that conversion rate, what I encourage you to
do is to look into Facebook Messenger marketing because here’s the thing,
personalization is one of the best ways to optimize your conversion rate. And I
didn’t say that. So that is actually from Neil Patel, one of the top marketers out
there. So Neil Patel said that personalization helps to increase your
conversion rate. And so if we know that personalization is going to help
increase your conversion rate, then using Messenger marketing which is probably
the most personalized marketing channels out there right now to communicate and
to engage with your audience, it’s gonna help you to increase your conversion
rate. So why is messenger marketing such a great channel for personalization? Now
besides the usual personalization that we get with the first names and
their emails, we can also send them personalized messages based on the
responses that they give you while interacting with your chat bot. So here’s
an idea. You give them a quiz, you get them to
take a quiz. As they are answering, they’re telling you more about
themselves. As they’re telling you more about themselves, you are tagging
right, so when you have a new product or when you have multiple products to sell
to this person, you can actually tell if this person is gonna be interested in
product A or B or C. And so you can get really personalized and send them the
messages that will resonate well with them. And so if someone is telling you
through the interactions with your chat bot that they’re not interested in
outdoor sports for example, you don’t want to be sending them messages about
buying an outdoor sport related product because they’re not gonna buy it. But if
they’re telling you like, “Hey yeah, I’ve got a newborn baby” and so on, then you can start to craft messages relate it to newborn
babies so you can sell them those products. So this is how we get really
personalized and it will help you to increase your conversion rate. Now the
second question to ask yourself if you should be using Facebook Messenger
marketing for your business is: Are you a one marketing channel trick pony? Now
basically what that means is that have you been focused solely on one marketing channel or one or two marketing channels to get your audience and convert your
audience and engage your audience? If so then I want to encourage you to look at
Facebook Messenger marketing because HubSpot have said that marketing is not
about reaching one person using one marketing channel anymore.
Marketing is all about interacting with your target audience using multiple
channels wherever they’re on. Now the third question to ask yourself is: Are you
struggling to provide a fast 24/7 customer support? So one of the ways to
use a Facebook Messenger chat bot is to provide customer support on Facebook
Messenger itself and of course on your website. So there is a way to embed your
Facebook Messenger chat bot on your website to provide fast 24/7 customer
support using the chat bot. So if you’re struggling to provide a fast speedy
response to people, to customers around the world, or if they just struggling
with time itself like as a solopreneur or a small business owner, you’ve got multiple
things to do and you’ve got to answer those replies as well, you can
actually look into having a Messenger chat bot set up for not just your
Facebook Messenger inbox but also for your website. And the best part about
that is that once someone comes onto your website and asked
question, you can actually reply them and then you can nurture those people
because now they’re on your list. Now the fourth question to decide if you
should be using Facebook Messenger marketing is: Are you running Facebook
Ads right now or are you planning on running Facebook ads? Because if you’re
running Facebook ads and you’re advertising to people on Facebook, then
you’ll definitely want to consider using a Facebook Messenger chat bot. And one of
the biggest reasons why you should be using a Facebook Messenger chat bot if
you’re running Facebook Ads is because you can actually create custom audiences
based on the actions they take in Facebook Messenger. And then retarget
them using ads. So it’s a very connected system on
Facebook. So if you’re using one thing you definitely want to be using the
other to make sure you get the best results using your Facebook Ads. So
here’s an example for you. Someone downloads your freebie inside a Facebook
Messenger but they did not complete the action that you wanted them to take – so they
did not buy the final product. What you can do is you can export these people
as a custom audience and then retarget them on Facebook. So you can
actually say that, “Hey, you’ve downloaded this freebie. Now
go check this thing out, this paid product out”. So those are the
four questions you should be asking yourself if you are thinking about using
Facebook Messenger marketing or not. And if you answer yes to any of those
questions then you should definitely be using Facebook Messenger marketing to
either engage your audience more, to drive more conversion rate, to provide a
faster better customer support and to get better Facebook Ads ROI. Now if
you want to work with me and my messenger marketing agency Chrys Media, I
want you to click on the link below to schedule a free 30 minute strategy call
with me. And if you want to learn more about Facebook Messenger marketing, I’ve
got a free masterclass in the link below so go click the link in the description
below for more details.

2 thoughts on “4 QUESTIONS TO ASK | Does My Business Need A Facebook Messenger Bot?

  1. Work with my Messenger marketing agency, Chrys Media by clicking on this link to send me a Facebook message right now to book a free strategy call with me: https://chrysmedia.com/strategycall

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top