3 Tips to Becoming a Better Social Media Listener
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3 Tips to Becoming a Better Social Media Listener


In this episode of the vlog, we’re talking about how
you can become a better social media listener. A lot of people come to me, asking me: What do I say on social media? Nobody cares what I ate for breakfast; and the reality is,
I think we all have plenty to say. But what we’re missing on social media is the opportunity to listen. Maybe you need to get on social media just to listen. Maybe you need to say nothing. There is so much value we can get out of just
taking the time to listen on social media. Now, the first step that I want to recommend you take in becoming a better listener on social
media is to schedule time just to listen. So schedule 10 minutes a day, or 30
minutes a day, or 30 minutes a week, that you’re gonna put it on your calendar and
just say “I’m gonna get on social media and for this time, I’m just gonna listen.” I’m gonna see what people have to say. I’m not gonna say anything, I’m not gonna
comment on anything, nor post anything, I’m not even gonna like anything. I’m just gonna
listen to what the conversations that are happening. What’s trending? What are my friends saying? What are those who like my page saying? So take time. Schedule time
just to listen on social media. The second tip I want to give you in
becoming a better listener on social media, is utilize the trending topic
features of each social network. Now this will really give you a good opportunity to
understand what’s going on around you. So to look at Facebook and
what’s trending on Facebook, or on Twitter and what’s trending on Twitter, or on Youtube and what are the
most popular videos on YouTube, look through what is it that’s trending on these platforms. And it’s the best measure to understand
what’s going on in the world around it. What are people paying attention
to right now on social media? Just listen and pay attention to what
it is that’s trending on social media. The third recommendation I want to make in
becoming a better listener on social media, is to utilize the search functionality
built into every search engine. Now I say that YouTube is really more of a
search engine than it even is a social network. Utilizing YouTube as a search engine
is powerful. It’s a huge opportunity. Facebook has a great search functionality. You can search people that might be saying
your name or your organisation’s name, and see what people might be saying about you. Twitter is probably the most powerful
social media search engine out there. Utilize search.twitter.com and
you can really create a set, maybe people in your city, or your
area within five miles of you. What are people saying? Search those things and see what
people might be saying on twitter. Utilized search within all the social networks. You’ll be fascinated about what it is that you find and the things that you can learn when we take
more time to stop talking and start listening. I hope this vlog was helpful for you. I hope you’ll take the time, schedule time
to begin listening more on social media. Listening is an important skill for all of us. I would love to hear what additional tips you might have in the comments, about how it is that you listen better on social media. Thanks for watching.

One thought on “3 Tips to Becoming a Better Social Media Listener

  1. Great Video! Could this form of social listening also help with companies and how they can market their products to customers? Or are their certain programs that businesses use to track social listening?

    I am new to this and trying to educate myself on all the ways to market a product to consumers. Thanks so much!

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